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Published by the Voltflo Team · September 2026

Caldor Solar×voltflo

From name-and-email enquiriesto buyers who qualify themselves.

Caldor Solar redirected the ad traffic they were already paying for into Voltflo - turning thin, low-quality enquiries into self-qualified, high-intent buyers, all pushed straight into the system they already used.

Client quote · draft for approval

"Voltflo were brilliant to work with. They took the time to understand how we sell, embedded their tool on our site, and even built a full integration into our Monday.com so everything fit the way we already work. The quality of leads coming through now is a different world to the name-and-email enquiries we used to get - and they went above and beyond throughout."

KZ
Kamil Zagorski · Caldor Solar
Caldor Solar

Ad spend

same budget, higher intent

Monday.com

native integration

Self-qualify

buyers, not browsers

The starting point

Paying for clicks, getting poor data back

Caldor were spending on ads and sending that traffic to a basic contact form. The result: thin, low-intent enquiries - often just a name and an email - with no way to tell a serious buyer from a browser.

Ad spend in, poor-quality leads out

Budget going to a form that captured almost nothing worth acting on.

No way for customers to self-qualify

Visitors couldn't see their own numbers, so they left as browsers.

Name-and-email data

Nothing to prioritise on - every enquiry looked the same.

What changed

Same ad spend, a completely different lead

Voltflo went onto the site Caldor already had, took the traffic they were already buying, and turned it into structured, self-qualified enquiries - pushed into the CRM they already ran.

1

The tool, embedded on their site

Voltflo's solar estimator went straight onto Caldor's website, and they redirected their existing ad traffic to it. Same ad spend, far higher-intent leads.

2

Customers self-qualify

Visitors get an instant estimate, see their own numbers, and book a call. The team started talking to buyers who arrived ready, not browsers.

3

Segmented enquiry forms

Rich, structured data on every lead, instead of name + email - so the team can prioritise the moment a lead lands.

4

A full Monday.com integration

Every lead pushed straight into the system Caldor already ran on. Voltflo fit their stack, rather than forcing them onto a new one.

Why it matters

Better leads from the traffic you already pay for

Higher-intent leads from the same ad spend
Customers self-qualify - the team's time goes to ready buyers
Rich lead data, not just a name and an email
Fits your stack - Voltflo adapted to their Monday.com workflow, not the other way round

Speed

42 hrs

the average installer's response time to a new enquiry (Harvard Business Review).

21×

more likely to convert when a lead is answered within 5 minutes (MIT).

Voltflo replies in seconds - so you win the jobs others lose.

Want leads like these from the traffic you already have?

See how Voltflo can work for your business - in a 15-minute walkthrough.

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